It can be so disheartening when you start to notice your Pinterest stats suddenly drop. It might even be a substantial but slow decrease, but either way, it can be upsetting to see that dreadful drop in your stats after all the time and energy you put into growing your Pinterest account. Here are several reasons why your Pinterest stats might drop and what you can do to fix the problem!

Why Would My Pinterest Stats Suddenly Drop?

I absolutely love Pinterest, but it’s no secret that there’s been a problem with spam on the platform in the past. With that in mind, Pinterest’s spam filters are on high alert, and good accounts sometimes get caught up in the spam mix. If your domain is flagged or your account was deactivated for suspected spam, it can take a bit of time for your stats to recover.Whether you are rebounding after a mistaken suspension or flag or something else is happening, these tips will help you get your account and growth back on track. (p.s. Think your Pinterest account might be stuck in Pinterest’s spam filter? Send us a message and we’ll help you get un-stuck!)

The First Question to Ask When You See Your Stats Drop In Pinterest:

Is your content seasonal? For example, if you primarily sell things or create content related to weddings, you might have noticed a dip in your traffic and analytics while weddings were postponed during the pandemic. That’s to be expected unless you switched your strategy and started using content and keywords that were trending even more – such as elopements, intimate weddings, or small weddings.If you are a blogger, is most of your top content related to a holiday or specific time of year? If you’re an e-commerce business, do your products have a high and low season?A good way to predict ebbs and flows of your Pinterest traffic is to check the Trends Tool for some of the main keywords you’re targeting on your account. This tool allows you to see not only the average search volume for a topic, but what time of year that search volume increases or decreases.If your content or products aren’t seasonal or time-related, let’s move on to the next tips for getting your account back on track.

Dive Into Your Analytics 

Don’t just rely on your Pinterest analytics, either. Dive deep into your Google Analytics and where all of your Pinterest traffic was landing before the drop in traffic happened. If it was mostly going to the same landing page, it’s possible you had a pin go viral, and it slowly dropped off.

That’s why I focus on consistent growth using strategic SEO vs. going viral. A viral pin is great, but the traffic from that can disappear just as quickly as it happened.

Change Up Your Pinterest Keywords

When your stats start to dip, it’s usually a good time to do additional Pinterest keyword research for your account, boards, pin titles, and pin descriptions. You’ll also want to take a look at the Pinterest Trends Tool to see how those keywords are currently trending.

Stay Consistent and Have Patience

I talk about it all of the time – Pinterest is a visual search engine. This means that consistency and a long-term strategy are essential for success. If all else fails, keep at it. Keep creating new content, creating new pin designs, testing, and doing additional keyword research.There are always seasonal ebbs and flows with Pinterest and any online platform in general (just take a look at your Facebook or Instagram analytics). Most businesses and industries always see a dip during the summer months, but it shouldn’t be anything huge. That’s important to note too, don’t worry about an occasional dip or drop in stats or monthly views. As a search engine, you will see how quickly things can change.

Expect Ebbs and Flows to your Pinterest Traffic

Just like your Instagram or Facebook stats go up and down over time, Pinterest will also do the same. I always tell my clients to focus more on year over year growth. Is your Pinterest account bringing more traffic to your website than it did at this time last year? If so, you are on the right track!This is the number one reason why I create monthly and yearly analytics reports for my Pinterest clients. Worrying about your analytics and stats in any smaller window can just drive you crazy, especially on Pinterest. Now, if you continue to see a huge or fairly consistent drop for several months in a row, it might be time to re-strategize.

In Conclusion

A dip in your Pinterest stats doesn’t necessarily mean it’s time to panic or throw in the towel. I hope these tips help you the next time you feel less than great about your Pinterest marketing strategy. If you just aren’t sure what’s going on with your Pinterest account and want us to take a look, book a discovery call with us and ask about an account audit or account optimization!