If you’re like me, you are likely creating a lot of content for your business. The good news is, Pinterest is a great platform for repurposing that content! Any content you create, whether it’s social media posts or graphics, can be repurposed and incorporated into your Pinterest marketing strategy.This may surprise you, but you don’t need to blog in order to be successful on Pinterest (although I do highly recommend it as it will speed up your efforts!). 

If you’re short on time (what business owner isn’t!) you can repurpose your creative content and pin it to relevant boards on your Pinterest account. For example, if you have a really good Instagram post about what social media tools are the best for business, pin that in one of your marketing or blogging-related boards on Pinterest!Let’s dive into ways that you can make repurposing your content onto Pinterest a little bit easier.

Tips to Repurpose Your Creative Content

Repurpose Your Social Media Content

You want to make sure any repurposed graphics are optimized for Pinterest, so they look great on mobile devices and on the app (meaning, vertical size always does better on Pinterest. At the time of this writing the recommended size is 1000x1500px). Any graphic or infographic can be repurposed into a Pinterest shareable image.

Use Canva’s Resize Feature

As soon as you create a graphic for a social media post, use Canva Pro’s copy & resize feature to reformat it into a Pinterest-sized graphic, too.

Consider repurposing text-only content

If you’ve repurposed a blog post with more than one image or graphic, consider repurposing the text-only parts to create an informative Pinterest pin.

Repurpose into Additional Pinterest Pin Formats

Pinterest has static pins, video pins, and idea pins. You can repurpose graphics and adjust them slightly, by adding animated elements, for example, to turn them into another pin format. Repurposing your content for Pinterest is a great way to ensure that it gets reposted and shared. Adding additional formats of pins, such as video or idea pins, will increase the chances of people re-pinning pins from you.

How to Repurpose Your Creative Content for Pinterest: Conclusion

Pinterest LOVES fresh content, and in order to grow on Pinterest, you have to continue to create new pin designs consistently. That’s why it is so essential to batch those designs and save yourself tons of time (Learn more about batching your pin design here). Interested in outsourcing your Pinterest account management? Book a discovery call to see if we’re a good fit!