Podcasts are all the rage these days, and for good reason. A podcast can be a great way to connect with and grow your audience. But what do you do if you want to promote your podcast further? Podcasting isn’t just about promoting yourself but also finding new listeners and engaging with them on social media. One platform that can help you achieve all this is Pinterest. Every podcast episode you record, edit, and create should be promoted as much as possible on different channels to grow your audience. It’s actually surprising how many podcast hosts aren’t using Pinterest as a part of their podcast promotion workflow.

Pinterest Strategy for Podcasters

Pinterest is a very visual platform; it is a visual search engine after all! That visual aspect makes it perfect for creating 3-5 pin design templates that you can easily re-use for each new podcast episode.Just change the text, photo, and it’s ready to go as a fresh pin on Pinterest! Repurposing makes adding Pinterest into your podcast promotion tasks relatively easy.

The Benefit of Fresh Content

Another massive benefit to using Pinterest and why podcasts are perfect for Pinterest is its fresh content. Pinterest loves fresh pins and fresh content, and if you are publishing a new podcast episode every week or bi-weekly, that’s a unique URL for Pinterest to share with your audience and new audiences.

Do people really discover podcasts on Pinterest?

Yes, all the time! Pinterest is visual like we mentioned, but people are also looking for information. That’s why blog posts and podcast episodes can do so wonderfully on the platform. With Pinterest you can reach new audiences, build your subscribers, and ultimately grow your podcast.

Here are a few tips on how to promote your podcast with Pinterest:

1) Make sure you claim your domain on Pinterest. Claiming your website is so important when it comes to Pinterest. This allows you to view all of your analytics and see all of the traffic coming your way. Claiming your domain ensures that it is linked and connected to your Pinterest account if anyone else shares a pin from your domain.

2) Create and link your show notes on your website. When it comes to Pinterest, you want to drive traffic to your website, not directly to your Apple or Spotify episode links. That’s why you need to have show notes for each episode on your website along with the embedded podcast episode, then link your pin designs to that URL instead of a podcast platform.

3) Create 3-5 new pin designs for each episode. When you create 3-5 pin designs (or save time and use templates!) for each new episode, you want to space those pins out. Don’t pin them to Pinterest all at once! Because they are all going to the same landing page, that could be seen as spam. A better practice is to schedule them throughout the month and space them out. If your Pinterest account is less than a year old, I recommend scheduling a pin for the same URL at least 48hrs apart. For older accounts, you can schedule them 24 hrs apart. I highly recommend using Tailwind for your Pinterest scheduling. Their scheduler and interval scheduling features make it a lot easier to schedule your content to go out when you want.

How to Promote Your Podcast with Pinterest: Conclusion

Hopefully these tips have helped you brainstorm some ideas on how to promote your podcast on Pinterest and how to incorporate Pinterest  into your podcast marketing workflow. If you have any questions or want to hand off your Pinterest management entirely, reach out and let’s chat!